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Stove top coffee pot’s story began in 1918, when Alfonso Bialetti, from France, he was working in the aluminum industry, returned to his hometown in Italy started a small workshop manufacturing metal household items.
Stove coffee machine practical ideas from a simple washing machine. In the 1920s, Alfonso Bi aletti observed Crusinallo local women, in a sealed boiler wash their clothes, with a small central tube. This pipeline will use the bottom of the boiler and re-assign it in the laundry soap and water. Alfonso Bialetti the idea of ​​chance, he can adapt to this washing machine, its size, so a simple coffee maker, so that Italians enjoy real “type of coffee,” coffee in private homes.
Alfonso Bialetti began tinkering with the building of various prototypes. His prototype stove coffee maker to produce aluminum. This is due to the embargo imposed by the government of Mussolini stainless steel. Italy has a rich source of bauxite (aluminum ore), aluminum and the Italian “national metal.”
It was not until 1933, to solve many technical problems, Alfonso Bialetti invented the world’s first coffee machine cooker; Moka Express. Distinctive design and octagonal Moka Express, is based on a silver coffee service, popular, wealthy Italian families in time. Alfonso Bialetti’s claim that his Mocha Express “, without any to any” person to enjoy “the UN of coffee in the bar Casa” – a coffee at home, the ability, as in a bar (coffee shop).
Alfonso Bialetti began selling his Mocha Express at the local, and later regional markets, management, manufacturing and sales of 10,000 units per year. Until after World War II, Alfonso’s son Renato Bialetti joined the family business, sales really took off when the Moka Express. Renato Bialetti Moka quickly realized the potential and launched a major national advertising campaign. This is a great return on risk, increase sales, production levels increased to a daily rate of about 1,000. Bialetti Moka Express soon became the market leader in Italy, suppassing traditional “Neopolitan” style filter coffee maker, in which brewing occurs without pressure sales. Moka Express not only did not have a “coffee-type” coffee, which Italians worship, but also much faster to cook the coffee, then its competitors.
Many companies see the success of the Moka Express is the enjoyment and copy the design, manufacture their own versions of the stove coffee machine. This is why, in 1953, Renato Bialetti Moka Express to increase each company’s mascot ideas to help promote the brand identity is Bialetti. Ironically, he used his father Alfonso Bialetti invented Omino CON I Baffi “- the little man with a beard and this mascot proved popular because it creates an image of an Italian father or older relatives who like to live in the coffee museum of their lives.
For more than 70 years manufacturing Moka Express design was almost unchanged. Aluminum is still this day, since it claims from the previous brewing, both sides tarnished Moka coffee residue will be the future of beer flavor and depth. This is why it is recommended that you should not be too thoroughly clean your moka express.
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